The Dallas Cowboys are seeking to borrow $350 million by Dec. 1, according to numerous finance sources, in one of the worst credit environments in the nation’s history.
The club’s proposed deal would refinance $126 million the team borrowed last year through the now-imploded auction-rate securities market, as well as add new debt to cover cost overruns at the team’s $1.2 billion stadium that is set to open next year, the sources said.
“Everyone is looking at the Cowboys’ deal. It is a huge bellwether,” said one finance source. “This is one of the only deals, period, in the market [sports or otherwise].”
Cowboys owner Jerry Jones and the team’s lead lender, Bank of America, hosted more than a dozen banks at the suite sales center adjacent to the under-construction stadium in Arlington, Texas, on Oct. 27, offering a deal priced 2.5 percent over the London Interbank Offered Rate, a floating-rate index, sources said.
The Cowboys and Bank of America want the other banks to buy pieces of the loan, a process called syndication. The Cowboys and Bank of America declined to comment.
The Cowboys are relying on a few factors to get the deal done. One is the allure of the Cowboys brand. Second, the team has pledged in the proposed deal nearly all revenue lines from the new stadium, sources said. That’s a feature that was common in stadium financing six years ago but disappeared during the go-go years of easy credit, when pledged revenues were lighter.
A third factor is the growth of the Dallas market. During the bank meeting, according to a banking source, Jones pitched Dallas as being second only to Chicago in terms of market size among NFL cities with just one team. He referred to the Dallas Metroplex, which includes Dallas, Fort Worth and Arlington.
For the Cowboys, getting out from underneath the auction-rate debt is a pressing concern. They are one of four NFL teams to have borrowed from the auction-rate securities (ARS) market, a market that allowed companies to borrow cheaply and continue to reset the interest rate with auctions of the debt weekly and monthly.
The Cowboys estimated the stadium would cost $650 million when they announced the project in 2004. With $350 million of public funding and $76 million from the NFL, it looked like a choice deal for the team.
The club arranged to borrow at least $450 million through Banc of America Securities for its portion, with the first $126 million through the ARS market. But Jones agreed to cover cost overruns as part of the team’s share, and like many stadiums in this period, the price has spiraled.
The team has not yet secured a naming-rights deal for the stadium, which would bring in additional revenue. The club also could raise as much as $735 million from the sale of personal seat licenses, according to a Fort Worth Star-Telegram report. There are 55,000, 30-year PSLs available at prices ranging from $2,000 to $150,000.
The stadium will seat 80,000 but will be able to expand to 100,000 for special events like the Super Bowl, which Dallas is scheduled to host in 2011.
